Abstract. Monitoring and tracing product and process qualities along global supply chains have become increasingly challenging tasks for companies at the downstream end of the chain. High levels of uncertainty in trade coordination arise among importing companies in the face of these developments. The conceptual aim of this paper is to show, by the example of organic food imports to Germany and Australia, how convention theory can contribute to the analysis of trade coordination in global value chains. Our empirical results affirm that industrial conventions such as standards and third-party certification have gained increasing significance over the past two decades. Simultaneously, however, we argue that industrial conventions are not enough to overcome uncertainties in trade

Environment and Planning A abstract.

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