The supermarkets’ business model is as broken as that of banking – and Aldi and Lidl offer no magic fix

go to the guardian website

Tesco,Sainsbury’s, Morrisons, skirmishing over falling sales, cannibalising their own profits with a price war, belatedly throwing margin cuts at the threat from the German discounters Aldi and Lidl. Asda’s parent company,Walmart, has cut its profits forecast too.

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